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About Us

True North is a corporate initiative launched by Semper Capital Management, L.P. and CAVU Securities, LLC under the leadership of CEO Greg Parsons, former captain and infantry officer in the United States Marine Corps.

 

Leading by Doing, Supporting our Nation's Heroes

Marine GregTrue North is an initiative launched by Semper Capital Management, L.P. and CAVU Securities, LLC under the leadership of CEO Greg Parsons, former captain and infantry officer in the United States Marine Corps. The genesis of True North is rooted in Greg’s transition story and the challenges and obstacles he faced as he tried to translate an entrenched military mindset to his post-combat personal and professional journeys.

When Parsons completed his military service, he landed on Wall Street without a roadmap, network, or guidance. He worked at an investment bank where he was dismayed by the absence of a team mindset: “It was all about the “I”, it’s all about fighting for a bonus, and everything was the antithesis of the military mindset, which is all about team, mission, and purpose.”

With the guidance of fellow veterans who taught him how to translate his skillset to the civilian world, Parsons was able to find fulfillment professionally and personally. Understanding that his personal story was not unique, he decided to focus on veteran transition to help the men and women who have served this country transition to civilian life. True North is the embodiment of a multi-pronged approach aimed at helping veterans and their families successfully navigate the pressures and challenges of transition through employment, physical and emotional rehabilitation, adaptive sports, and education.

Employee Engagement

A unique aspect of True North is our employee engagement. We encourage employees to “lead by doing” as leaders within our firm and in our communities. Each employee has an opportunity to submit a proposal for firm-sponsored support of a charitable organization of his/her choice. Once approved, financial support is available, and employees can donate up to 40 working hours each year as a volunteer. The nonprofits that our employees support include:

  • Soldiers' Angels
  • Adopt-a-Soldier Platoon
  • Hiring Our Heroes
  • Paralympic Bobsled Competition
  • Wheelers for the Wounded
  • Wreaths Across America

Annual Report

2020 was a historical year to say the least. With COVID-19 putting us all in a pandemic shut down, many of us had to adapt and overcome...

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Semi-Annual Report

A sneak peak into our 2021 year and all the impact True North and our partners have accomplished since the beginning of the year...

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Newsletter

4th of July is right around the corner! With summer now in full swing, our partners have some fun opportunities planned for the upcoming months! Check them out...

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